Cold Case Quest — Premium Brand Book 2026

SECTION 01

Brand Overview

The essence of Cold Case Quest — identity, mission, and positioning

What is Cold Case Quest?

Cold Case Quest is an immersive interactive experience where detectives solve homicide cases through their own phone — real calls, real Instagram messages, real WhatsApp chats, real Telegram conversations. Powered by AI and virtual actors, each case is a unique investigation that blurs the line between reality and fiction.

The user doesn't play a game — they become a detective. They receive calls from suspects, analyze digital forensics, collaborate with Detective Manuel Montiel and the hacker BambiJupiter, and ultimately present their findings to an AI Judge.

Mission

To democratize criminal investigation. To transform passive true crime consumption into active investigation. Every person has a detective inside — we give them the tools, the case, and the courage to find the truth.

Vision

To become the definitive interactive true crime platform globally — where every unsolved story finds its detective, and every detective finds their truth.

Tagline

        "The truth is out there"
      

Core Values

Truth First

Every case is grounded in real investigative logic. No shortcuts.

Radical Immersion

The fourth wall does not exist. You are a detective, not a player.

Accessible Justice

Anyone can investigate. No experience required. Curiosity is enough.

Ethical True Crime

Respect for victims and real cases. Fiction with conscience.

Attribute	Detail
Industry	Interactive Entertainment / True Crime
Tagline	"The truth is out there"
Archetype	Explorer (Primary) + Outlaw (Secondary)
Tone	Mysterious, cinematic, serious, direct
Audience	18–35, true crime enthusiasts worldwide
Platform	Web + Instagram + WhatsApp + Telegram + Phone
Price	$34 USD per case
Players	1–6 per case (solo or group)
Characters	Detective Montiel, BambiJupiter, Suspects, AI Judge
Language	English (Spanish planned Q3 2026)
Current Case	Sofia Gallardo Murder (Monterrey, MX)
Origin	CDMX — Developer + investigative journalist
Tech Stack	LeadConnector / HighLevel (one-page web)

$34

USD per case
2–6 detectives · 1 case · ~3-6 hours of investigation

Interactive AI-Powered True Crime Multi-Platform Real-Time 18+

SECTION 02

Brand Story

The origin, characters, and narrative arc of Cold Case Quest

The Origin

It didn't start in a boardroom. It started in a dark apartment in Mexico City, where a developer and an investigative journalist realized something: people don't just want to hear crime stories anymore. They want to live them.

Cold Case Quest was born from the idea that everyone has a detective inside. That morbid curiosity that makes you read a Reddit thread about an unsolved case until 3 AM — but now, instead of just reading, you can do something about it.

The founder — a developer with a background in investigative journalism — built the first prototype using LeadConnector/HighLevel, combining AI voice agents, automated messaging, and a custom narrative engine to create the world's first fully interactive true crime investigation experience delivered entirely through the user's own devices.

The Philosophy

Cold Case Quest operates on a single principle: immersion is everything. The moment a user signs up, they are no longer a user — they are a detective. Every call, every message, every piece of evidence is designed to maintain the illusion that this is real. The AI adapts the narrative based on the detective's decisions. No two investigations are exactly the same.

// CORE PHILOSOPHY
"You are not playing a game.
You are solving a case."
// coldcasequest.com

Current Case: Sofia Gallardo

Sofia Gallardo Murder

CASE-ID: CCQ-001-SG

Active

Location: Monterrey, Nuevo León, Mexico
Victim: Sofia Gallardo, 29, Chemical Engineer
Last Seen: March 15, 2025
Status: Active Investigation

The Cast

Character	Role	Type
Manuel Montiel	Chief Detective — Mentor, case assigner	Voice actor + AI
BambiJupiter	Hacker — Digital evidence specialist	Advanced AI (text + voice)
Suspects	Variable per case, each with own social media	AI virtual actors
The Judge	AI that evaluates your final case presentation	AI

The Narrative Arc

1. Discovery

Emotion: Curiosity, intrigue. Ads: "Think you can solve a murder?"

2. Purchase & Briefing

Emotion: Anticipation, commitment. "Choose your case. The truth awaits."

3. Investigation

Emotion: Tension, excitement, fear. Calls, messages, false leads, evidence analysis.

4. Climax

Emotion: Adrenaline, pressure. Identify the killer, present evidence.

5. Resolution

Emotion: Satisfaction, relief. The Judge's verdict — "Case closed."

SECTION 03

Competitive Analysis

Strategic positioning in the true crime + interactive entertainment landscape

Cold Case Quest operates at the intersection of true crime, interactive gaming, escape rooms, and alternate reality games (ARGs). There is no direct competitor that offers the same combination of real-platform immersion, AI-driven narrative, and forensic authenticity.

Competitor Landscape

Competitor	Model	Price	CCQ Advantage
Hunt A Killer	Physical box subscription	$30/mo	Digital-first, immediate, AI-driven
Unsolved Case Files	Physical case file box	$40-60	Live interaction, multi-platform
Murder Mystery Party	Board game (group)	$20-40	No setup needed, AI game master
Detective mobile apps	Mobile mystery games	Free + IAP	Real-world interaction, calls, DMs
True Crime Podcasts	Audio episodes	Free	Active participation, not passive
Escape Rooms	Physical location	$25-50/person	No travel, any location, replayable
ARGs (e.g., Cicada 3301)	Online puzzles	Free	Structured narrative, character-driven

SWOT Analysis

STRENGTHS

Unique market position — no direct competitor
Real platform immersion (phone, social media, messaging apps)
AI-adaptive narrative per detective (no two same experiences)
Attractive pricing ($34 vs $40-60 for physical alternatives)
Zero physical inventory — fully digital delivery
Built on proven LeadConnector/HighLevel infrastructure

WEAKNESSES

Third-party API dependency (WhatsApp, Instagram, Telegram)
Requires active social/messaging accounts from users
High technical complexity to scale
Brand new — zero market recognition
Limited to English-speaking audience initially

OPPORTUNITIES

Explosive true crime content market growth (podcasts, Netflix, YouTube)
Creator economy — streamers looking for unique content
Expansion to Spanish-speaking market (LATAM, Spain)
Corporate team-building, education, forensic training
Merchandise, multiple case library, subscription model

THREATS

Big players could clone the concept (Netflix, Meta)
Platform policy changes (WhatsApp/Instagram API restrictions)
True crime fatigue in the market
AI regulation affecting virtual actor authenticity
Data privacy concerns with user communication data

Differentiation Mantra

      "You are not playing a game. You are solving a case."
    

This single sentence encapsulates everything Cold Case Quest stands for. Every brand decision, every visual element, every word choice must reinforce this distinction. We are not entertainment — we are investigation.

SECTION 04

Brand Archetype

Explorer + Outlaw — the detective personality

🔍 Explorer (Primary)

Motivation: "Discover the truth, wherever it leads."

The Explorer seeks freedom to find answers. In Cold Case Quest, the detective explores the truth — never resting until the case is closed. This archetype drives the curiosity that makes someone pick up a case file and the determination to see it through.

Visual Expression: Dark colors with blue discovery flashes, curious tone, constant progress sensation, discovery animations, evidence reveals.

🔥 Outlaw (Secondary)

Motivation: "Break the rules to find the truth."

The Outlaw hacks, investigates outside official channels, calls suspects at 3 AM. BambiJupiter embodies this archetype. It adds edge, danger, and the sense that the detective is operating outside the system — which makes it feel more real and more urgent.

Visual Expression: Glitch effects, terminal UI, morally ambiguous choices, hacker aesthetic, electric blue accents, system messages.

Archetype Expression by Moment

Situation	Archetype	Expression
Case assignment	Explorer	"A case has arrived. The truth awaits you."
Montiel interaction	Hero + Explorer	"We'll solve this together, detective."
BambiJupiter interaction	Outlaw	"Forget the manual — this is real life."
Key evidence discovered	Explorer	"There it is. The truth." — Blue pulse effect
Suspect phone call	Outlaw	"Careful. You're getting close." — Red alert
Case resolution	Hero + Explorer	"You did it. The truth came to light." — Green verdict

Brand Personality Dimensions

⚡ EXCITING

Adrenaline of discovery. Every notification could be a breakthrough.

🎯 COMPETENT with edge

Dark, professional, but never boring. Controlled intensity.

📱 MODERN

Tech-forward, AI-native, social media integrated. Future-facing.

🎬 SERIOUS with surprise

Tension and release. Never frivolous, but capable of dark humor.

✗ NOT purely Sincere

Edge is essential. We are not a wholesome brand — we are a thriller.

✗ NOT Rude

Intensity without disrespect. The detective is professional.

✗ NOT Classic

No vintage noir nostalgia. Modern, future-forward aesthetics.

✗ NOT Comedic

Never make light of the crime. Respect for the victim is paramount.

SECTION 05

Buyer Personas

The detectives of Cold Case Quest — who they are, what they need, how they play

🕵️ Alex — The Weekend Detective

Age: 28 · Occupation: Software Engineer · Location: Austin, TX

Behavior: Active on Reddit (r/UnresolvedMysteries), Instagram, Telegram. Listens to Casefile, My Favorite Murder, Criminal. Reads investigation threads until 3 AM.

Pain: Podcasts no longer satisfy — wants to participate. Escape rooms are expensive and need coordination with friends.

CCQ Fit: Buys a case Friday night, plays solo with headphones, lights off. Gets a call from the "suspect" at 11 PM. Spends Saturday morning analyzing evidence.

👥 Maya & Friends — The Group

Age: 24-30 · Occupation: Various · Location: Mexico City

Behavior: Active WhatsApp group, daily Instagram Stories, TikTok. Watch true crime together on Netflix. Share theories in group chat.

Pain: Bored of same activities — cinema, dinner, clubs. Want something different as a group that doesn't require leaving the house.

CCQ Fit: Buy a case among 4, create a Telegram group, spend Saturday investigating together. Each person takes a role: lead investigator, evidence analyst, suspect interviewer.

🎬 Carlos — The True Crime Streamer

Age: 31 · Occupation: Twitch + YouTube Creator · Location: Guadalajara

Behavior: Weekly true crime stream, 3K-member Discord community. Reacts to documentaries, reviews murder mystery games.

Pain: Needs fresh, unique content. Viewers want to see something different from the usual games.

CCQ Fit: 4-hour stream solving the case. Chat helps investigate in real-time. When the killer calls live — chat explodes. Clips go viral on TikTok.

💑 Laura & Boyfriend — Date Night

Age: 27 · Occupation: High School Teacher · Location: Madrid, Spain

Behavior: Instagram, WhatsApp, Pinterest. Watches true crime docs but doesn't consider herself a "gamer."

Pain: Tired of same dates (dinner + movie). Wants something that strengthens connection and creates shared memories.

CCQ Fit: Play as a couple, each on their phone. Discuss theories over dinner, share screenshots, celebrate together when they solve it.

Persona Quick Reference

Persona	Play Style	Group Size	Time	Key Platform
Alex — Weekend Detective	Solo, immersive, late-night	1	3-6 hours	Telegram, Phone
Maya & Friends	Group, collaborative, weekend	3-6	4-8 hours	WhatsApp, Instagram
Carlos — Streamer	Live, performative, chat-driven	1 + audience	3-4 hours	Twitch, Discord
Laura & Boyfriend	Couple, casual, date night	2	2-4 hours	WhatsApp, Phone

SECTION 06

Logo System

The Cold Case Quest emblem — investigation, mystery, technology

Concept & Symbolism

The Cold Case Quest logo fuses three symbolic elements into a single mark:

🔍

Magnifying Glass

Investigation. The search for truth. The detective's primary tool.

🖐️

Digital Fingerprint

Digital evidence. Unique identity. No two cases are the same.

"C" of Cold Case

Brand initial. The magnifying glass wraps around the fingerprint forming the letter C.

Logo Variations

Logo Variants & Specifications

Variant	Usage	Format	Dimensions
Horizontal	Web header, email, documents	SVG / PNG	1200×400px
Vertical	App icon, social avatar	SVG / PNG	800×800px
Symbol only	Favicon, watermark, app icon	SVG / PNG	512×512px
Logotype only	Documents, secondary applications	SVG	Variable
Dark mode	Dark backgrounds (default for all applications)	SVG	Blue + White
Light mode	Light backgrounds (rare exception)	SVG	Dark + Blue

Logo Color Anatomy

Element	Color	Meaning	Dark BG	Light BG
Magnifying glass (ring)	Cool Gray #8893A8	Truth, clarity, investigation	#8893A8	#565A7C
Fingerprint (inside ring)	Evidence Red #C80000	Crime, danger, the victim's trace	#C80000	#C80000
"COLD CASE" text	White / Navy	Clarity, truth, the establishment	#F6F6FF	#0C0C21
"QUEST" text	Blue #0038FF	Mystery, investigation, the unknown	#0038FF	#0038FF
Tagline	Gray	Subtle, secondary, atmospheric	#787675	#565A7C

Clear Space & Minimum Sizes

Clear Space Requirements

Minimum 1/4 of symbol width on all sides
Never place on textured or complex backgrounds
On photographic images: use dark overlay (60%+ opacity minimum)
Maintain equal padding on all four sides

Minimum Size Standards

Digital full logo: 32px height minimum
Digital symbol only: 16px minimum
Print full logo: 0.5in / 12mm height minimum
Favicon: 16×16px minimum

SECTION 07

Color Palette

Dark, cinematic, and forensic — the 70/20/10 color distribution rule

Primary Colors

#0038FF

Investigation Blue

HEX: #0038FF · RGB: 0,56,255

Primary brand color, CTAs, links, headings, interactive elements

#0C0C21

Navy Dark

HEX: #0C0C21 · RGB: 12,12,33

Primary backgrounds, hero sections, dark surfaces

#FF6240

Alert Orange

HEX: #FF6240 · RGB: 255,98,64

Accents, warnings, highlights, discovery elements

#C80000

Evidence Red

HEX: #C80000 · RGB: 200,0,0

CTA buttons, danger alerts, crime scene markers, urgency

Secondary & Accent Colors

#565A7C

Dark Gray

HEX: #565A7C · RGB: 86,90,124

Body text, secondary content, metadata

#8893A8

Cool Gray

HEX: #8893A8 · RGB: 136,147,168

Secondary text, subtitles, supporting information

#F6F6FF

Light Lavender

HEX: #F6F6FF · RGB: 246,246,255

Light section backgrounds, hero section

#10B981

Success Green

HEX: #10B981 · RGB: 16,185,129

Success states, case solved, correct call, evidence found

Neutral & Surface Colors

#222639

Navy

HEX: #222639

Footer backgrounds, alternate surfaces, UI panels

#000321

Absolute Black

HEX: #000321

Deepest backgrounds, extreme contrast sections

#111827

Card Background

HEX: #111827

Card surfaces, secondary backgrounds, UI elements

#1E293B

Card Border

HEX: #1E293B

Subtle borders, dividers, card outlines

Color Usage Rules — The 70/20/10 Principle

70% — Dark Base

Navy Dark (#0C0C21) and Navy (#222639) as foundation. All interfaces are dark by default.

20% — Neutral/Text

Cool Gray, Dark Gray, and Light Lavender for readability. Text must always meet WCAG AA 4.5:1 contrast.

10% — Accent/CTA

Investigation Blue for primary actions. Alert Orange for highlights. Evidence Red for urgency. Green for success. Sparingly applied.

DON'Ts

Never use bright, pastel, or overly saturated colors
Never place light text on light backgrounds (below 4.5:1 contrast)
Never use Evidence Red on dark backgrounds for body text (insufficient contrast)
Never apply blue text on dark navy backgrounds
Never use color alone to convey meaning — always pair with icons or text
Never deviate from the defined palette without approval

SECTION 08

Typography

One typeface, two weights — clean, modern, and forensic

Anonymous Pro // headlines

ABCDEFGHIJKLM

abcdefghijklmnopqrstuvwxyz

Weights: Bold 700 · Regular 400

Usage: All headings (H1–H5), navigation, display text, buttons, prices, labels. Monospace with personality — creates the feeling of reading a police report or case file header.

Anonymous Pro // body

ABCDEFGHIJKLM

abcdefghijklmnopqrstuvwxyz

Weights: Bold 700 · Regular 400

Usage: Body text, paragraphs, descriptions, content, email copy, social captions. Clean, monospaced, highly readable at all sizes. The single workhorse for all communication.

Roboto // fallback

ABCDEFGHIJKLM

abcdefghijklmnopqrstuvwxyz

Weights: Bold 700 · Medium 500 · Regular 400 · Light 300

Usage: System fallback, UI elements, readability on screens where monospace is impractical. Secondary typeface for sub-labels and metadata.

Type Scale & Hierarchy

Token	Size	Weight	Tracking	Line Height	Font
Display	96px	Bold 800	-2px	0.95	Anonymous Pro
H1	64px	Bold 700	-1px	1.0	Anonymous Pro
H2	48px	Bold 700	-0.5px	1.1	Anonymous Pro
H3	36px	Bold 700	0px	1.2	Anonymous Pro
H4	28px	Bold 700	+0.5px	1.3	Anonymous Pro
H5	22px	Bold 700	+0.5px	1.3	Anonymous Pro
Body Large	18px	Regular 400	0px	1.7	Anonymous Pro
Body	16px	Regular 400	0px	1.7	Anonymous Pro
Body Small	14px	Regular 400	0px	1.6	Anonymous Pro
Caption	12px	Regular 400	0px	1.4	Anonymous Pro
Button	16px	Bold 700	+2.5px	1.0	Anonymous Pro
Tag/Label	10px	Bold 700	+1.5px	1.0	Anonymous Pro

Font Loading Strategy

// Font Loading Priority
1. Anonymous Pro (all) — single font, immediate load
2. Roboto (fallback) — deferred, for system-level UI

// Fallback Stack
primary: 'Anonymous Pro', 'Courier New', monospace
fallback: 'Roboto', 'Arial', sans-serif
forensic: 'Anonymous Pro', 'Courier New', monospace

SECTION 09

Tone of Voice

The voice of a modern noir detective — serious, direct, mysterious, cinematic, authoritative

The Five Principles of CCQ Voice

"The clock is ticking. The suspect knows you're close."

"Oh no! The bad guy is getting away, let's catch him!"

🔴 SERIOUS — Crime is not a game. Every word carries weight. Even marketing copy must feel grounded in reality.

"Three missed calls. One text message. One name: Victor."

"We would like to inform you that you have received several communications from a contact."

🎯 DIRECT — Short sentences. No wasted words. Detectives don't have time for fluff. Every sentence serves the investigation.

"Victor's alibi has a hole. The exact size of a lie."

"It might be possible that, depending on certain unspecified factors, there could be some inconsistencies."

🌑 MYSTERIOUS — Create intrigue. Reveal information gradually. Force the detective to lean in, to read between the lines.

"The walls of Sofia's apartment held a secret the police never found."

"The victim's apartment contained some items that could be relevant to our investigation."

🎬 CINEMATOGRAPHIC — Every sentence should feel like a thriller. Paint a picture. Create atmosphere. Noir mood in every word.

"I've seen this pattern before. The killer always returns to the scene."

"According to our research, it might be possible that the perpetrator could potentially revisit the location where the incident occurred."

🎓 AUTHORITATIVE — We know what we're talking about. Confident, experienced. No hedging, no passive voice, no doubt.

Tone Spectrum by Context

Context	Tone	Example
Marketing / Ads	Intriguing, hook-driven	"Think you can solve a murder?"
Case briefing	Serious, informative, neutral	"Sofia Gallardo vanished on March 15. Her body was found 3 days later."
Montiel interaction	Professional, mentor-like	"Detective. We have a situation. Check your messages."
BambiJupiter interaction	Irreverent, technical, fast	"lol the police missed this. classic. check the metadata."
Urgent / Alert	Short, alarming, imperative	"⚠️ NEW CALL. YOU ARE NOT ALONE."
Evidence discovery	Revealing, rewarding	"FOUND. Digital footprint. IP: 192.168.x.x — trace it."
Resolution / Solved	Satisfied, triumphant, warm	"Case closed. The truth prevailed. Well done, detective."
Error / Unsolved	Sober, respectful, incomplete	"The case remains open. Not all mysteries are solved. Not yet."
Social media post	Curious, engaging, question-led	"You receive a call from the prime suspect at 2 AM. What do you do?"
Customer support	In-character but helpful	"Technical difficulties? Even detectives need backup. We're here."

Voice by Character

🔹 Manuel Montiel

Tone: Serious, measured, professional
Vocabulary: Formal, police terminology
Example: "Detective. Review the forensic report. The timeline doesn't match."

🔹 BambiJupiter

Tone: Irreverent, fast, technical
Vocabulary: Internet slang, hacker jargon
Example: "omg they didn't even wipe the phone. amateurs. attached: 3 files."

🔹 Suspects (varies)

Tone: Defensive, nervous, evasive
Example: "I already told the police everything. Why are you calling me?"

SECTION 10

Vocabulary & Terminology

Words build the world. Every term must reinforce the investigation.

Official Terminology — Do Say vs. Never Say

✅ DO SAY	❌ NEVER SAY
Detective, Investigator	Player, user, gamer
Case, Investigation	Game, level, mission, quest (outside brand name)
Evidence, Clue, Trace	Item, power-up, object, loot
Suspect, Person of Interest (POI)	Villain, enemy, bad guy, NPC
Solve, Resolve, Close the case	Win, beat, complete, finish
Briefing, Case file, Dossier	Tutorial, tutorial level, onboarding, intro
Verdict, Judgment, Ruling	Result, score, final, end screen
"The truth is out there"	"This is just a game" / "It's not real"
Investigation phase, Case phase	Stage, round, act, chapter
Lead, Angle, Line of inquiry	Hint, tip, spoiler
Interview, Interrogation	Conversation, dialogue, chat (unless literal)
Case remains open	Game Over, You Lose, Failed

Official Action Verbs

✅ Approved Verbs

Investigate — "Investigate the case"
Analyze — "Analyze the digital evidence"
Interrogate — "Interrogate the suspect"
Discover — "Discover the truth"
Present — "Present your case to the judge"
Solve — "Solve the mystery"
Close — "Close the case"
Trace — "Trace the IP address"
Review — "Review the forensic report"
Confront — "Confront the suspect with evidence"

❌ Forbidden Verbs

❌ Play → Investigate
❌ Win → Solve
❌ Lose → "Case remains open"
❌ Level → Phase / Stage
❌ Points → Evidence pieces / Leads
❌ "Game Over" → "Case closed (unsolved)"
❌ Tutorial → Briefing
❌ Skip → "Move to next phase"
❌ Respawn / Retry → "Reopen the case"
❌ Grind → "Follow additional leads"

Forbidden Phrases — Absolute Zero Tolerance

// NEVER USE THESE PHRASES IN ANY COMMUNICATION

❌ "Thanks for playing Cold Case Quest"
❌ "Welcome to the game"
❌ "This level is difficult"
❌ "You won the case!"
❌ "Game over"
❌ "Experience points"
❌ "Easy/hard mode"
❌ "This is just a game"
❌ "NPC"
❌ "Side quest"
❌ "Loot"
❌ "Speedrun"
❌ "Cheat code"
❌ "Respawn"
❌ "Insert coin"
❌ "Act 1 / Act 2"
❌ "Boss fight"
❌ "Congratulations, you completed..."

Character-Specific Vocabulary

Manuel Montiel

Uses: "Detective", "case file", "forensic report", "timeline", "alibi", "motive", "opportunity"

Avoids: Slang, abbreviations, informal language

BambiJupiter

Uses: "lol", "omg", "metadata", "IP trace", "digital footprint", "encrypted", "bypass"

Avoids: Overly formal speech, police jargon

The Judge

Uses: "Verdict", "evidence presented", "sufficient", "beyond reasonable doubt", "case dismissed"

Avoids: Emotional language, informal tone

SECTION 11

Character Profiles

The cast of Cold Case Quest — personality, voice, aesthetic

👨‍⚖️

Manuel Montiel

Chief Detective · Mentor

Personality: Serious, professional, experienced. Montiel is the anchor of the investigation world. He assigns cases, provides briefings, and guides the detective without giving answers.

Voice: Deep, calm, authoritative. Speaks in measured sentences. Never rushed, never uncertain.

Visual: Dark suit, tired eyes, office with case files. Minimalist, realistic.

Color: Blue #0038FF — the investigation color. Montiel is the bridge between the detective and the truth.

"Detective. I'm assigning you the Sofia Gallardo case. Read the file carefully."

👩‍💻

BambiJupiter

Hacker · Digital Ally

Personality: Irreverent, brilliant, impatient with bureaucracy. Bambi provides technical support, digital forensic analysis, and hacking capabilities. The outlaw archetype personified.

Voice: Fast, informal, technical. Uses internet slang, abbreviations, emojis. Contrasts sharply with Montiel's formality.

Visual: Terminal windows, glitch effects, neon lighting. Digital-native aesthetic.

Color: Blue #0038FF — technology, hacking, digital evidence.

"check the phone logs. they deleted 3 messages. i recovered them. you're welcome."

👤

Suspects (Variable)

Persons of Interest

Personality: Varies by case and role. Each suspect has their own social media presence, communication style, and behavior patterns. Some are guilty, some are innocent, some are manipulative.

Voice: Designed per case. Can be defensive, nervous, aggressive, charming, or evasive. The detective must read between the lines.

Visual: Realistic phone photos, social media profiles, WhatsApp conversations.

Color: Variable — each suspect gets a distinct accent color for their evidence.

"I already told the police everything. Why are you calling me at this hour?"

⚖️

The Judge (AI)

Final Arbiter

Personality: Impartial, analytical, precise. The Judge evaluates the detective's final case presentation — evidence collected, logic applied, conclusions drawn.

Voice: Neutral, formal, legal. No emotion. Pure logic. Reads the verdict with cold precision.

Visual: Minimalist interface, text-based verdict screen. No character model — pure system.

Color: Success Green #10B981 — case solved. Evidence Red #C80000 — insufficient evidence.

"Verdict: GUILTY. The evidence presented is sufficient beyond reasonable doubt."

Character Dynamics

// INTERACTION FLOW

1. Montiel assigns case → Briefing document delivered
2. Detective investigates → Messages, calls, social media
3. BambiJupiter provides digital evidence → Hacked data, traces
4. Suspects react → Calls, messages, evasions, confessions
5. Montiel checks progress → Periodic check-ins
6. The Judge evaluates → Final verdict presented

SECTION 12

Buyer Journey

From first encounter to case closed — the detective's path

The Five Stages

Stage	User Goal	Touchpoints	Emotion	CCQ Action
1. Discovery	Find something new & exciting	Instagram ad, TikTok, Reddit, Twitch, word of mouth	Curiosity, intrigue	Ads: "Think you can solve a murder?"
2. Consideration	Understand what CCQ is	Website, Instagram profile, reviews, stream VODs	Interest, skepticism	Landing page, case trailer, FAQ
3. Purchase	Buy a case	Website checkout, payment link	Anticipation, commitment	Simple checkout, instant access
4. Investigation	Solve the case	Phone calls, WhatsApp, Instagram, Telegram, email	Tension, excitement	AI-driven narrative, real-time interactions
5. Resolution	Get the verdict, share experience	Judge verdict, email, social sharing	Satisfaction, pride	"Case closed" email, share card, next case CTA

Key Conversion Moments

Ad → Click

Discovery Phase

Instagram/TikTok ad → coldcasequest.com

Visit → Purchase

Conversion

Landing page → $34 checkout

Purchase → Solve

Retention

Case started → Verdict delivered

Post-Purchase Communication Flow

// POST-PURCHASE EMAIL SEQUENCE

Email 1 (Immediate): 🕵️ CASE ASSIGNED — Welcome, briefing, next steps
SMS (5 min later): "Detective. Check your email. The case awaits. — Montiel"
WhatsApp (1 hour): BambiJupiter introduces herself, sends first clue
Phone call (random): Suspect calls the detective directly
Email 2 (Case solved): ✅ CASE CLOSED — Verdict, rating, next case offer
Email 3 (3 days): "New case available" — Cross-sell

SECTION 13

UI Kit & Applications

Design components, email templates, social media, and brand applications

UI Components

Buttons

investigate evidence alert hack solved cancel

Cards

Sofia Gallardo Murder

CASO-001-SG · Monterrey, MX

Status: Active Investigation

Evidence #004

Digital Forensics

File: WhatsApp_export.zip

BambiJupiter

Hacker · Digital Evidence

Status: Online

Evidence Block

┃ EVIDENCE #004
┃ TYPE: Digital Forensics
┃ DATE: 2025-03-17
┃
┃ Last WhatsApp connection:
┃ Sofia: 03:47 AM
┃ Online: Victor_Rguez
┃ Files sent: 3
┃ Tags: #WhatsApp #Digital #Forensics

UI Mockups

Email Templates

Post-Purchase — Case Assigned

Subject: 🕵️ CASE ASSIGNED: Sofia Gallardo Murder

Detective [Name],

Your first case is officially open. Detective Montiel is waiting for your briefing. The evidence won't analyze itself.

START INVESTIGATION

The truth is out there.

Resolution — Case Closed

Subject: ✅ CASE CLOSED: Sofia Gallardo

Detective [Name],

You presented your evidence before the judge. The truth has prevailed.

⭐ Rate your investigation. Your next case awaits.

The truth is out there.

Social Media Templates

Instagram Post · 1080×1080

coldcasequest.com

COLD CASE QUEST

📍 Monterrey, MX

"Think you can solve a murder?"

SOLVE THE CASE

THE TRUTH IS OUT THERE

TikTok Ad · 1080×1920

[0-3s] "Think you could solve a murder?"

[3-10s] Phone ringing + "I see you" message

[10-20s] Evidence board + characters

[20-30s] Suspect call + reaction

[30-35s] Link in bio

Ad Mockups

Meta Ad · 1080×1080

Cold Case Quest

Step into the role of a real detective

SOLVE A MURDER

coldcasequest.com · $34/case

Google Search Ad

          Cold Case Quest — Interactive True Crime
        

          www.coldcasequest.com › sofia-gallardo
        

Step into the role of a real detective. Solve Sofia Gallardo's murder. Real calls. Real messages. Real investigation.

YouTube Pre-Roll (15s Bumper)

[0-5s]

"She was a chemical engineer. Someone silenced her."

[5-10s]

"But they made a mistake... they left evidence."

[10-15s]

"You can find the truth. Cold Case Quest."

Business Card Template

🔍 COLD CASE · QUEST

The Truth Is Out There

[Detective Name]

[Role / Department]

📞 [Phone] ✉️ [Email]

🌐 coldcasequest.com

Photography & Video Style

Photography

Look: Modern noir, underexposed, moody
Lighting: Dramatic, single source, high contrast
Color: Desaturated, Teal/Orange grade
Tone: Deep shadows, crushed blacks, light grain
Subjects: Crime scenes, evidence, mysterious portraits, urban night
Composition: Asymmetric, dutch angles, shallow DOF

What NOT to do

❌ Bright, high-key, white studio lighting
❌ Subjects smiling or appearing casual
❌ Saturated, vibrant, candy colors
❌ Generic stock photography
❌ Overly posed, unnatural compositions

Video Specifications

Resolution: 1920×1080 (16:9) / 1080×1920 (9:16)
FPS: 24fps (cinematic) / 30fps (social)
Color: Teal/Orange LUT (custom CCQ grade)
Format: H.264, MP4
Audio: Stereo 48kHz

Video Content Types

🎬 Case Trailer: 60-90s · Cinematic launch
📱 Teaser: 15-30s · Social media vertical
🎙️ Montiel Briefing: 2-5min · In-case briefing
⭐ Testimonial: 30-60s · Social proof / UGC
🔴 Stream Highlight: 60s · Streamer reaction clip

Iconography

Icon Style

Style: Linear, thin outline, minimalist
Stroke: 1.5px (standard) / 2px (small sizes)
Corners: Sharp — no excessive rounding
Base size: 24×24px grid
Default color: Cool Gray #8893A8
Active color: Blue #0038FF

Context Color Mapping

Context	Color
Default / Inactive	Cool Gray #8893A8
Hover / Active	Blue #0038FF
Success / Evidence Found	Success Green #10B981
Error / Danger	Evidence Red #C80000
Hacker / Technology	Blue #0038FF
Disabled	Gray Dark #565A7C
Warning / Alert	Alert Orange #FF6240

Icon Categories

Investigation

🔍

📋

case

🎯

target

👁️

watch

Forensic

🔬

lab

🧬

dna

👆

📷

photo

Communication

📞

call

💬

chat

✉️

📢

alert

Action

▶️

play

📌

⚡

found

🚨

danger

SECTION 14

Dark Mode & Motion

Dark mode is the default. Light mode is the exception. Motion is purposeful.

Dark Mode Specifications

Element	Dark Mode	Light Mode (Exception)
Page background	#0C0C21	#F6F6FF
Card / Surface	#111827	#FFFFFF
Alt background	#222639	var(--off-white)
Primary text	#F6F6FF	#0C0C21
Secondary text	#8893A8	#565A7C
Subtle text	#787675	#8893A8
Border (default)	#1E293B	#D0D0D0
Border (strong)	#565A7C	#8893A8
CTA primary	#0038FF bg · #F6F6FF text	#0038FF bg · #FFFFFF text
CTA secondary	Transparent · #0038FF border/text	Transparent · #0038FF border/text
Evidence block	Border-left 3px #0038FF	Border-left 3px #0038FF

Motion Design Principles

Transition Timing

Standard: 400-600ms · ease-out
Micro-interactions: 200ms · ease
Page transitions: 500ms · fade + subtle scale

Hover Effects

Buttons/CTAs: 200ms ease · Brightness or glow
Cards: 300ms ease · Border highlight + translateY(-2px)

Evidence Discovery

Animation: 500ms staggered · Fade in from left
Sound: Subtle chime or typewriter click

NEVER USE

❌ Bounce, elastic, or spring animations
❌ Flash, strobe, or rapid pulsing
❌ Wobble, jello, or cartoonish effects
❌ Auto-playing video with sound
❌ Parallax that breaks usability
❌ Confetti, sparkles, or celebration effects
❌ Unnecessary decorative motion

Approved Micro-Animations

✓ Evidence card revealing (slide-in left)
✓ Blue glow pulse on CTAs
✓ Terminal cursor blink (monospace areas)
✓ Message received notification (slide-down)
✓ Progress bar advancement
✓ Verdict reveal (typewriter effect)

SECTION 15

Logo Misuse Guide

Protecting the integrity of the Cold Case Quest mark

✅ Correct Usage

On #000321 background: Blue + White version
On #F6F6FF (rare): Dark version with adjusted blue (#0038FF)
On photographic images: With dark overlay (60%+ opacity minimum)
Minimum 32px height (digital) / 12mm (print)
Maintain original proportions and aspect ratio
Use only provided SVG/PNG files — never recreate
Keep clear space of 1/4 symbol width on all sides

❌ Prohibited Usage

❌ Do not stretch, squash, or deform proportions
❌ Do not change logo colors — use only approved palette
❌ Do not rotate the logo
❌ Do not add shadows, gradients, outlines, or effects
❌ Do not place on busy, textured, or low-contrast backgrounds
❌ Do not separate the symbol from the logotype
❌ Do not use tagline without the main logo
❌ Do not recreate, redraw, or modify the logo
❌ Do not use on colored backgrounds without approval
❌ Do not place over the victim's face or sensitive imagery

Logo Background Compatibility Matrix

Background Color/Type	Logo Version	Compatible?
Navy Dark (#0C0C21)	Standard (blue/white)	✅ Yes
Navy (#222639)	Standard (blue/white)	✅ Yes
Card BG (#111827)	Standard (blue/white)	✅ Yes
Light Lavender (#F6F6FF)	Light mode (dark/blue)	✅ Yes
Photographic (dark)	Standard + dark overlay	✅ Yes (60%+ overlay)
Photographic (light)	Light mode + overlay	⚠️ Avoid if possible
Blue (#0038FF)	—	❌ Never
Red (#C80000) as background	—	❌ Never
Orange (#FF6240) as background	—	❌ Never

SECTION 16

Marketing Channels

Where detectives discover Cold Case Quest

📸 Instagram

Primary channel for discovery and engagement. Case teasers, character reels, evidence reveals, user testimonials, story polls. Vertical 9:16 content.

🎵 TikTok

Viral reach and trend-driven content. Short suspense clips, "POV: you're a detective" format, suspect call reactions, streamer clips.

🎮 Twitch

Live investigation streams. Partner with true crime and mystery streamers for sponsored case solves. Chat participates in real-time.

📹 YouTube

Long-form content. Case trailers (60-90s), full investigation VODs, "behind the evidence" breakdowns, streamer highlight compilations.

💬 Reddit

Community building. r/UnresolvedMysteries, r/TrueCrime, r/ARG — authentic engagement, AMAs, case discussion threads.

📧 Email

Retention and cross-sell. Case assigned (post-purchase), case closed, new case alerts, investigation tips in-character.

🔍 Google / SEO

Intent-driven acquisition. Keywords: "interactive true crime", "solve a murder online", "detective experience", "true crime game" (with vocabulary caveats).

📱 WhatsApp / Telegram

Core delivery platform. Not a marketing channel — the investigation happens here. But word-of-mouth spreads through forwarded messages.

SECTION 17

Brand Governance

Rules, approvals, and quality control that protect the brand

Guiding Principles

Absolute immersion — Never break the fourth wall. The detective is always a detective.
Visual consistency — Dark mode always. Exact colors from this palette. No exceptions.
Brand voice — Detective noir. Serious, cinematic, direct. Never playful or frivolous.
Controlled vocabulary — Use only approved terms. Never "game," "player," "level," "win."
Quality over quantity — Less content, better content. Every piece must serve the investigation.
Respect for victims — Fictional cases only. Never trivialize real tragedies. Ethical true crime.
In-character always — All communications (including support) stay in-universe as much as possible.

Approval Process

Content Type	Reviewers	Turnaround
Social media posts	Brand Manager	24 hours
Landing pages / Web	Creative Director	48 hours
Video content	Brand + Creative Director	72 hours
Paid ad campaigns	Full team	1 week
Physical merch	Full team + Legal	2 weeks
Case scripts / narrative	Founder + Editor	1 week
Brand asset changes	Founder only	As needed

Quality Control Schedule

// QUALITY CONTROL CADENCE

Weekly: Published content consistency check
Monthly: Brand asset audit and library update
Quarterly: Full brand audit — all touchpoints reviewed
Per-launch: Complete QA checklist before any case goes live

Brand Asset File Naming Convention

// FILE NAMING PATTERN

ccq_<asset-type>_<variant>_<size>.<ext>

Examples:
ccq_logo_horizontal_1200x400.svg
ccq_logo_symbol_512x512.png
ccq_icon_search_24x24.svg
ccq_social_instagram_1080x1080.png
ccq_card_case_evidence_004.png